
Services
Architecture
client
Astana Motors
location
Almaty, Al-Farabi Avenue
year
2025
area
1 292,72 m2
about the project
The design of the BYD showroom embodies the concept of motion — not merely as physical movement, but as a dynamic language of form that reflects an aspiration toward the future.The building appears to cut through space, with sharp lines and slanted planes creating a powerful sense of momentum. The façade, rendered in deep graphite tones with accent glass panels, plays with light and shadow. Expansive panoramic glazing dissolves the boundary between interior and exterior, drawing attention to the vehicles on display inside the showroom.The interior continues this architectural narrative — angular forms and the complex geometry of ceilings and walls generate a feeling of movement, even in stillness. The material palette — warm wood, glass, and stone — strikes a balance between high-tech expression and human comfort. At the heart of the space stands the reception desk, sculpted as a polygonal structure that symbolizes dynamism and strength.Light plays a central role in the interior. Linear lighting elements emphasize the rhythm of the space, while suspended installations above the reception area resemble a vortex, generating a visual energy of motion.The BYD showroom is a gallery of innovation — a space where technology meets artistry. It embodies the brand’s forward-looking philosophy and stands as an architectural manifesto of speed, progress, and contemporary form.